topskills

campaign-plan

Launch-ready campaign brief in one pass. Calendar, channels, metrics included.

Score 0(?)OfficialAll surfacesby AnthropicSource
Verified for:

Install

$ claude plugin install marketing

Skill becomes available as /campaign-plan

Install without a terminal (Claude.ai)

campaign-plan is verified on Claude.ai, so you can install it from the browser — no command line. It then runs in Claude’s server-side sandbox, which has no shell and no access to your computer’s files: you upload what it should read and download what it produces.

  1. 1Turn on code execution. On claude.ai, open Settings → Capabilities and enable "Code execution and file creation". Skills that produce files need it, and it is off for some accounts by default.
  2. 2Download the skill folder. Follow the source link on the skill page to its repository and download the skill’s folder. Read the SKILL.md before you install it — it is plain text, and it is the instructions the agent will follow.
  3. 3Zip it and upload. Compress the folder into a .zip, then on claude.ai go to Customize → Skills and upload it. Skills you upload are private to your account.
  4. 4Ask for the work. Start a normal conversation and describe the job in your own words. The skill loads itself when your request matches what its description covers — you never invoke it by name.

Anthropic documents this flow in Use skills in Claude. See every Skill that installs this way.

Best for

Product launches, lead-gen pushes, awareness campaigns — anything that needs a structured plan.

About this skill

Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar and success metrics.

CampaignPlanningStrategy

Score breakdown

Score breakdown

rubric 1.0
Install count
0/20
Provenance
15/15
GitHub stars
0/15
Recency
6/10
Compatibility
4/10
Documentation depth
6.5/10
Install ergonomics
7/10
License
5/5
Verification freshness
3/5

Composite 0–100 score derived from 9 verifiable signals. See the rubric →

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Ranked #8 in Marketing

Publish the ranking in your README. The badge reads the live score, so it updates when the ranking does.

campaign-plan — ranked #8 in Marketing on Top Agent Skills
Markdown
[![campaign-plan — ranked #8 in Marketing on Top Agent Skills](https://top-agent-skills.com/badge/campaign-plan.svg)](https://top-agent-skills.com/skill/campaign-plan)
HTML
<a href="https://top-agent-skills.com/skill/campaign-plan"><img src="https://top-agent-skills.com/badge/campaign-plan.svg" alt="campaign-plan — ranked #8 in Marketing on Top Agent Skills"></a>

Skill FAQ

About campaign-plan

What is the campaign-plan skill?

Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar and success metrics.

Which agents does campaign-plan work with?

Claude Code, Claude.ai (web app), Antigravity IDE.

How do I install campaign-plan?

Run `claude plugin install marketing` for Claude Code. See the install panel for per-agent commands.

Is campaign-plan free to use?

Yes — campaign-plan is open source (MIT).

Who maintains campaign-plan?

campaign-plan is published by Anthropic and was last updated on 2026-05-15.

What is campaign-plan best for?

Product launches, lead-gen pushes, awareness campaigns — anything that needs a structured plan.