Install
$ claude plugin install marketingSkill becomes available as /seo-audit
Install without a terminal (Claude.ai)
seo-audit is verified on Claude.ai, so you can install it from the browser — no command line. It then runs in Claude’s server-side sandbox, which has no shell and no access to your computer’s files: you upload what it should read and download what it produces.
- 1Turn on code execution. On claude.ai, open Settings → Capabilities and enable "Code execution and file creation". Skills that produce files need it, and it is off for some accounts by default.
- 2Download the skill folder. Follow the source link on the skill page to its repository and download the skill’s folder. Read the SKILL.md before you install it — it is plain text, and it is the instructions the agent will follow.
- 3Zip it and upload. Compress the folder into a .zip, then on claude.ai go to Customize → Skills and upload it. Skills you upload are private to your account.
- 4Ask for the work. Start a normal conversation and describe the job in your own words. The skill loads itself when your request matches what its description covers — you never invoke it by name.
Anthropic documents this flow in Use skills in Claude. See every Skill that installs this way.
Best for
Assessing a site's SEO health, finding keyword opportunities, or auditing a content strategy.
About this skill
Comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks, and competitor comparison.
Score breakdown
Score breakdown
rubric 1.0Composite 0–100 score derived from 9 verifiable signals. See the rubric →
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