---
title: sales-plugin vs gtm-skills
slug: sales-plugin-vs-gtm-skills
type: skill-comparison
a: sales-plugin
b: gtm-skills
category: sales
canonical: https://top-agent-skills.com/compare-skills/sales-plugin-vs-gtm-skills
published: 2026-09-02
updated: 2026-09-02
---

# sales-plugin vs gtm-skills

Install sales-plugin if you want the daily loop and nothing to evaluate: nine skills for account research, outreach drafts, call prep and summaries, pipeline review, forecasting and competitive intel, published by Anthropic under Apache-2.0 and wired to HubSpot, Close, Clay, ZoomInfo and Fireflies connectors if you have them. Install gtm-skills when the question is how to run a motion you have not run before — ABM tiering, a win-loss programme, waterfall enrichment, product-led growth — and you want the named framework and an output checker rather than an improvised answer. The trade is real: one is official and narrow, the other is 211 skills published by a B2B data vendor that ranks itself first in its own provider tables.

## Pick sales-plugin when

You are an AE or founder running a pipeline now and want research, drafts, call prep and forecasting without evaluating anything.

## Pick gtm-skills when

You need the actual procedure for a motion your team has not run before, and you can read a vendor’s rankings critically.

## Side by side

| | sales-plugin | gtm-skills |
| --- | --- | --- |
| Skills | 9, one motion end to end | 211 across 25 categories |
| Provenance | Official (Anthropic) | Verified org (LeadMagic, a B2B data vendor) |
| Licence | Apache-2.0 | MIT |
| Vendor neutrality | Connector-agnostic | Ranks its own product first in its provider tables |
| Ships an output checker | No | Yes — every skill has a deliverable checker |
| CRM writes | Only via attached connectors | No — the skills are prompt-only |
| Install | Plugin marketplace | npx skills add, per skill or --all |

## Bottom line

These are not competitors so much as different layers. sales-plugin is the one to install first: it is official, it is nine skills rather than 211 to route between, and it covers the work that recurs daily. Add gtm-skills when you hit a motion the nine do not cover — the library is genuinely deep and every skill names the framework it is applying, which is exactly what you want when you are running something for the first time. Read its provider comparisons as a vendor’s, not a benchmark.

## Common questions

**Does 211 skills mean gtm-skills is better value?**

Count is not the metric. What makes gtm-skills worth listing is that its median skill body runs about 9 kB with a named framework, an output template and a deliverable checker, and 168 of its 211 descriptions carry an explicit trigger. A 244-skill GTM repo with more stars was rejected from this catalog in the same review because its median body was 1.3 kB of bullet points.

**Can either of them write to my CRM?**

Not on their own. sales-plugin acts through whatever connectors you attach — HubSpot, Close, Clay, ZoomInfo, Fireflies — and its own entry says CRM actions depend on those. gtm-skills is prompt-only. For CRM operations specifically, hubspot-agent-skills is the first-party option.

**Do they overlap?**

Yes, on outreach and account research. In practice the descriptions route sensibly: a request phrased as daily pipeline work reaches sales-plugin, and one phrased as a named GTM motion reaches gtm-skills. If you install both, expect that overlap rather than conflict.

Entries: https://top-agent-skills.com/skill/sales-plugin · https://top-agent-skills.com/skill/gtm-skills
Category: https://top-agent-skills.com/top-skills-for-sales

---

_Top Agent Skills. Machine-readable twin of https://top-agent-skills.com/compare-skills/sales-plugin-vs-gtm-skills._